•Write
a single sentence describing how you want people to know you online. Begin with
“I am a…”
•Write
a short list that describes who you want to reach on the web. List 3-4 kinds of
people.
•Write
a short list that describes what you would like to learn about or learn from
other people on the web. List 3 things you would like to learn.
These will help you define the elements of your online brand
In Addition, you will need to reach friends of friends.
Here's how all this PR work translates to homework:
-Your pitch and bio must be somewhere on the home page of your blog.
- Create your custom favicon. convert at icoconverter.com before loading into blogger
- double check that your blog is current and has links to any "borrowed" content
- create original content (video or stills) and host it on a media sharing account (like flickr, instagram, youtube, vimeo, or picasa, ). Then link that to your blog.
Our presentation on Blogging your way to Self Promotion
These will help you define the elements of your online brand
•Your
name
•Your
photo (or logo)
•Bio/Description
•Tweetable
pitch including short keyword title (less than 140 characters)
•Should
be featured in ALL of your online and social media accounts
•Keep
an online file with these elements handy so you can use them again and
again
•ALSO
– The types of content that you share (photos, videos, podcasts, article links,
quotes, etc)
Here's how all this PR work translates to homework:
-Your pitch and bio must be somewhere on the home page of your blog.
- Create your custom favicon. convert at icoconverter.com before loading into blogger
- double check that your blog is current and has links to any "borrowed" content
- create original content (video or stills) and host it on a media sharing account (like flickr, instagram, youtube, vimeo, or picasa, ). Then link that to your blog.
Our presentation on Blogging your way to Self Promotion
